How to Achieve Website Success
December 12, 2011
BUSINESS TIPS ARTICLE
By: Jessica Lambert, ASU-SBDC Training Coordinator (Business Development) and CTC
SAN ANGELO, Texas — Is your website feeling stale? When designing a website for a small business, there are a few tried and true tips you can use to guarantee your website will make a good impression on those who visit. These four tips can help your site become an effective tool that works for you 24/7 to help you gain more business:
Keep the homepage action-oriented.
Google is famous for its bare bones landing page, with only the Google search bar front and center. Facebook and Twitter both have login or sign-up as the two options for a guest to do on their homepage.
You should decide early on in the website design process what the goal of your website will be, and always direct users toward completing that goal. Also, make sure you have contact information on your homepage so people can pick up the phone and start doing business with you right away. The best bet is to keep the homepage down to just a few buttons and your most important information. From there people can choose where they want to go on the website and find out more about you, your business, or your services.
Integrate social media.
Integrating social media can be done from the website or from the social media sites. For example, you can have buttons on your page to divert browsers to check out your social media site, and you can also regularly share pages from your website on your Facebook, Twitter, or LinkedIn pages that will divert people to your website and hopefully help generate more leads. By integrating social media, you can begin to gain more feedback from your customers on what their needs are, what you are doing right, and what you may be doing wrong.
Keep it simple.
Sometimes keeping it simple can be a lot more difficult than it sounds. When you have a lot of content, or many different types of users, it may become difficult to keep your content simple. One way to counteract the tendency to overdo is to always remember you are more likely to have someone read information on a well-organized and clean-looking screen than a cluttered one with an overabundance of content. I think we’ve all been victim of a Web page with annoying blinking images, pop-ups, or information overload at one time or another. To get someone to come back to your site after they have been turned off by its design can be a difficult thing to do. Good planning can help keep it simple.
Make it memorable.
Will people come to your page and be bored? Or will they be inspired to do business with you? You can work on making your Web page memorable by having valuable content.
Valuable content can include captivating photos that give readers a good idea of the work you can do and also having interesting and well-written copy on your website. Poor grammar, misspelled words, and sloppy sentences will make readers assume that your work is sloppy as well. Use your pictures and copy to bring your business’s story to life. And don’t be afraid to interject some personality. You can attract new customers by showing you are personable, professional, and interesting. When your website guests get a good impression of you from your website, they will be motivated to find out more and eventually purchase the goods or services you are selling.
When a website is designed well it can be a powerful tool for a business to build their brand and gain more customers. By integrating these four tips into the design of your website, you can improve your business’s image as well as make it easier for customers and potential customers to do business with you.
“Business Tips” was written by Jessica Lambert, Business Development Training Coordinator and Certified Training Coordinator of Angelo State University’s Small Business Development Center. Contact her at Jessica.Lambert@angelo.edu.