SAN ANGELO, Texas — When I opened my email last week, it began: “Our company is looking to hire a new receptionist. Do you know of anyone who might be interested?”
The first time I received an email of that nature, I thought it was rather odd that someone was asking me for my input into who they might be looking to hire. What was happening was that they were looking for someone who had a job and who might want to change jobs. They were asking me to assist them.
If you find that you are going to need to hire employees, how best could you begin this task? You could just put an advertisement in the classifieds under HELP WANTED. Your ad could begin with, “Now Hiring …”
But immediately you are struck with fear over whether or not you’re going to be able to hire the type of worker which will fit your expectations. You want to strive to interview candidates who will have the skills and ability to perform the work you need done. Sounds easy enough, but actually you need to have a plan. The plan is to write the ad which will attract the matching employee.
Employee assistance company, Hard Facts Soft Skills, states that you can create an ad, “that will emotionally attract people to core elements of the work which the successful candidate will be doing on a daily basis.” This is possible by emphasizing the “traits your ideal candidate should have and the specific tasks the job holder must love doing.”
Together let’s look at an example of traits provided by Hard Facts Soft Skills, HFSS. For discussion, I have selected a specific trait — common sense. HFSS attaches three questions to this trait: Do people always come to you for advice? Do you find it easy to make decisions? Do you instinctively know the right thing to do?
From these three questions, select the one most suited for your job listing. For this example I will select, “Do people always come to you for advice?”
HFSS suggests you select three more traits. Let’s work through one more trait for this example. The trait — focused. Here are the HFSS three questions: Do you find yourself always thinking about work? Do you hate distractions? Do you have a knack for knowing what’s important?
Let’s select the question, “Do you have a knack for knowing what’s important?” A third trait should also be added, but for brevity’s sake let’s start the ad: “Do people always come to you for advice? Do you have a knack for knowing what’s important?”
The three most important tasks for this particular job will come from the job description you’ve developed. HFSS provides an example of these tasks for a Web designer: Maintaining and updating HTML and CSS code, implementing and maintaining Content Management Systems and keeping site features such as forums, registration and commerce up and running.
Once you have established the three traits you want in an applicant and the associated questions as well as three tasks associated with the job description, you have a plan of how to write your employee recruiting “help wanted ad!”
Just know the Angelo State University Small Business Development Center is available to assist.
“Business Tips” was written by Peggy Rosser, Rural Business Development Specialist and Certified Business Adviser IV of Angelo State University’s Small Business Development Center. Contact her at Peggy.Rosser@angelo.edu.