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Small Business Development Center
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Get the word out for success

July 08, 2013

“If a tree falls in the forest and no one is around to hear it, does it really make a sound?” If you’ve heard this phrase, you know it is referring to the philosophical question of whether or not things are real if no one is there to record it. But I want to relate it to getting the word out about your business. How many secret businesses are lurking out there waiting to be heard?

“If a tree falls in the forest and no one is around to hear it, does it really make a sound?”

If you’ve heard this phrase, you know it is referring to the philosophical question of whether or not things are real if no one is there to record it. But I want to relate it to getting the word out about your business. How many secret businesses are lurking out there waiting to be heard? My adaptation of the phrase for business would be:

“If a business fails without anyone knowing about it, does it really fail? Did it ever exist?”

Many people are excited about the prospect of starting a new business, but the true test, or true risk of your venture, is facing the reality of failure. Many people think they are protecting themselves by not truly trying. But in reality, that is the only way to succeed: to risk failing.

The only way to know the difference is to put your business out there. No business can succeed alone and without customers. So how do you do it? How to do you put your business on the world stage?

First, you cannot be afraid to talk about your business. To everyone. All of the time! It is imperative that you are your business’s biggest cheerleader.

Second, spread the word. Spread the word via Facebook, direct mail, radio advertisements, emails to friends, etc. This is the next step after word-of-mouth. It is using an additional means of communication to advertise your business beyond your own voice.

Finally, solicit friends and customers to help you spread the word. Ask them to share your marketing materials, website and business cards when they get a chance.

In summary, if no one knows about your business, how will you know whether or not it will fail? The risk is great, but the reward is greater. Become committed to getting the word out about your business. It is the only way you will know if it will succeed.

“Business Tips” was written by Jessica Lambert, Business Development Specialist and Certified Training Coordinator of Angelo State University’s Small Business Development Center. For more information on the topic of this article or the services of the ASU • SBDC, contact her at Jessica.Lambert@angelo.edu.

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