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Small Business Development Center
Member, Texas Tech University System The Princeton Review - 373 Best Colleges, 2011 Edition

Remember When? Toys

February 03, 2014

Cory Searcy started an online business several years ago as a sideline project while maintaining his daytime employment. His online business revolved around selling non-violent toys; toys that cause an adult to pause and reminisce because it is one they had as a child. He also focused on toys that children with special needs could play with because he saw a need for this.

Cory’s Toys & Gifts

Owner/Manager:  Cory Searcy
Nature of Business:  Family Owned Toy Store
City:  San Angelo, Texas
SBDC Business Advisor:  James Leavelle  

Cory Searcy started an online business several years ago as a sideline project while
maintaining his daytime employment. His online business revolved around selling non-violent toys; toys that cause an adult to pause and reminisce because it is one they had as a child. He also focused on toys that children with special needs could play with because he saw a need for this.

Over time, he grew his business to the point that it had outgrown his home. He came to the Angelo State University – Small Business Development Center for guidance on moving his operation into warehouse/retail store front.

Cory met with advisor James Leavelle and they began discussing options that would include the need for financing and a business plan. It wasn’t long before Cory had located a space that would offer space that he could both warehouse product for his online sales and have a store front. Of his assistance, Cory says, “James has been a great mentor and very informative on moving me in the right direction. Melissa even came to our store help us with inventory. They have been instrumental in the growth of our business.”

Since opening his store front, Cory has added a service of V.I.P shopping. Anyone can make an appointment to shop in the store as the sole customer and receive one-on-one attention from Cory as they shop. While offering this to everyone, he feels this service will be best received by families with special needs children that may not do as well in an active social situation.

Cory expanded his business, preserving two jobs.

Cory’s Toys & Gifts, 2412 College Hills, Suite 220 in Park 2400, San Angelo, Texas 

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ASU-SBDC 
325.942.2098
sbdc@angelo.edu