Courses in Communication
1101/SPCH 1144 Speech Activities (0-3). Opportunities are offered to those students who wish to participate extensively in forensic activities such as intercollegiate speech tournaments. May be repeated for a maximum of four semester credit hours but may not be used to meet communication major or minor requirements.
1351/SPCH 1311 Fundamentals of Human Communication (3-0) .Introductory and survey course exploring theory and practice of iinterpersonal communication across various contexts.
1361 Introduction to Radio-Television (3-0). A
survey of the components of the radio/tv cable industry in America
including programming, regulations, technology, and history.
(Credit may not be earned for this course and Journalism 1361.)
2301/SPCH 1315 Public Speaking (3-0). Planning, organizing, and delivering of general platform speeches and speeches for special occasions.
2311/SPCH 2335 Argument and Debate (3-0). Principles of argument and debate. Practice in preparing written and spoken arguments, with emphasis on principles of critical thinking.
2331/SPCH 2341 Performance Studies (3-0). Introduction to oral interpretation of literature; preparation and presentation of poetry, prose, story telling, and drama; analysis of literature; practice in phrasing, vocal quality, time, force, pitch, and bodily responses.
2344 Graphics, Layout, and Design (3-0). Creative
and fundamental aspects of graphics typography, layout, design,
and production of printed communication. Emphasis on both the
theoretical and practical principles of design.
(Credit may not be earned for this course and Journalism 2344.)
Prerequisite: Communication or Journalism 2345.
2345 Desktop Publishing (3-0). The use of computers
to incorporate elements of design and layout into a variety of
documents including brochures, newsletters, programs, magazines,
and books.
(Credit may not be earned for this course and Journalism 2345.)
2362/2303 Beginning Television Production (2-2). Operation
and use of television production equipment; fundamentals of television
production and direction using single camera and multi-camera formats. Students are exposed to a variety of
TV production situations.
(Credit may not be earned for this course and Journalism 2362.)
3311 Small Group Communication (3-0). A course to develop skill in leading and participating in small group interaction. Special emphasis on the nature of small groups, factors influencing communication in groups, and small group decision making.
3321 Principles of Persuasion (3-0). An analysis and evaluation of various forms of attitudinal and behavioral control from propaganda to brainwashing. Emphasis on theories of attitude change as applied to modern institutions.
3331 Advanced Performance Studies (3-0). Advanced work in the oral interpretation of literature. Prerequisite: Communication 2331.
3335 Public Relations (3-0). Fundamentals of
public relations with emphasis on the preparation of PR campaigns
including news releases for various media, newsletters, and speeches.
(Credit may not be earned for this course and Journalism 3335.)
3342 Advertising Principles (3-0). Fundamentals
of advertising with an emphasis on the preparation of ads for
print and broadcast media.
(Credit may not be earned for this course and Journalism 3342.)
3351 Nonverbal Communication (3-0). A lecture-discussion-activity course focusing on non-verbal processes in human interaction.
3352 Interviewing (3-0). The study of the theory
and practice of effective interviewing techniques. The course
will examine information giving, information gathering, counseling,
employment, and appraisal interviews.
(Credit may not be earned for this course and Journalism 3352.)
3355 Intercultural Communication (3-0). Examines the influence of culture on communication from a national and international perspective. The course emphasizes increased awareness of ones own culture and a sensitivity to foreign cultures.
3356 Negotiation and Conflict Management (3-0). Examines the role that negotiation plays in the conflict management process with a focus on principled negotiation. The course will examine the differences between competitive and cooperative negotiation focusing on foundations of effective negotiation.
3361 Radio-Television Programming (3-0). Study
of the programming function, analysis of programs, and implementation
of effective program schedules.
Prerequisite: Advanced standing.
(Credit may not be earned for this course and Journalism 3361.)
3363 Radio-Television News (2-2). A practical
approach to the news story, specifically for radio and television.
Lab experience is directed toward producing news stories for broadcast
media.
Prerequisite: Advanced standing.
(Credit may not be earned for this course and Journalism 3363.)
3366 Film as Message (3-0) Students will examine selected contemporary films. Interpersonal communication theories, nonverbal communication theories, and rhetorical theories will be used to see how the film creates its message through camera angels, color, gender and cultural assumptions, language choices, and proxemics.
3368 Digital Communication (3-0) Message transmission and analysis through mutliple channels. Students will examine the impact of channel changes upon public discourse, small group discussions, and interpersonal messages. Students will examine new media channels and gain practice in using emerging communication technologies.
4101 Senior Seminar (1-0). A capstone course
designed to provide a venue for discussion between faculty and
students on various topics. Topics may include internet research,
interviewing techniques, resume construction, and organizational
behavior. The course will culminate in each students presentation
of a portfolio.
(Credit may not be earned for this course and Drama/Journalism
4101).
4311 Interpersonal Communication (3-0). Study of communication in dyadic and small-group settings with particular emphasis placed on self-concept theory, interpersonal perception, and communication barriers.
4325 Digital Imaging (3-0) Introduction to the digital imaging process using the industry standard software. Course will include image capture, file formats, calibration, manipulation, composing, storage and output of both black and white and color prints.
Prerequisite: COMM or JOUR 2344 or JOUR 4322 (Credit may not be earned for this course and JOUR 4325).
4335 Advertising/Public Relations Campaigns and Cases
(3-0). Case-method and campaign planning as they pertain
to advertising and public relations administration. Emphasis on
development of creative strategy and media selection.
Prerequisite: Communication 3335 or 3342.
(Credit may not be earned for this course and Journalism 4335.)
4338 Communication Technologies (3-0). A survey
of existing land line technologies, microwave relays, space transmissions,
and the interfacing of computers, video and telephone technologies.
Emphasis will be placed on evolving communication technologies.
(Credit may not be earned for this course and Journalism 4338.)
4351 Communication Theory (3-0). A critical examination of theories and research in communication. The course will focus on rhetorical, interpersonal, group, mass, and organizational communication theories.
4352 Communication Analysis (3-0). Analysis of different types of messages using several rhetorical strategies. Students will analyze the communicators intended audience, message channel, types of appeals, and persuasive techniques.
4355 Mass Media Effects and Ethics (3-0). An
in-depth study of the impacts of mass media on a changing America
including a study of the effects of mass media on government,
demographic groups, and the military. The study of moral reasoning
and ethical decision making as they relate to the mass media.
(Credit may not be earned for this course and Journalism 4355.)
4361 Directing Speech Activities (3-0). Planning,
organizing, and evaluating speech activities,
including public speaking, oral interpretation, debate, readers
theatre, and discussion groups. This course is intended for students pursuing a communication major with teacher certification, although it may be used as an advanced elective for any co,,unication specialization area.
Prerequisite: Communication 2301, 2311, and 2331
4364 Media Management (3-0). Management functions,
advertising, sales, and internal organizational structure of media.
Prerequisite: Advanced standing.
(Credit may not be earned for this course and Journalism 4364.)
4365 Advanced TV Production (2-2). Theories and
techniques of producing, directing, and editing single and multi-camera
productions; to include script writing, shooting, and post producing for television, field, and studio work.
Prerequisite: Communication 2362 or Journalism 2362.
(Credit may not be earned for this course and Journalism 4365.)
4371 Organizational Communication (3-0). The theoretical investigation and practical application of organizational communication principles. Studies will focus on information processing and problem solving within organizations.
4379 Communication Internship. Students gain
on-the-job experience by working in industry. Limited to advanced
students majoring in Communication. Participants are selected
on the basis of written applications submitted to the department
head one semester in advance.
Prerequisite: Advanced standing.
4381 Special Topics (3-0). Selected topics in
communication. May be repeated once for credit when topic varies.
Prerequisite: Junior standing.
4391 Research. A specialized course which may
be directed reading or research for superior students majoring
in communication.
Prerequisite: Senior standing.
