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Department of Management and Marketing

General Business

Bachelor of Business Administration (General Business major--130 semester hours)


Academic Major

Semester
Hours

Accounting 2301, 2302, and 3301 9
Business Administration 1301, 2345, 4303, and one advanced course 12
Business electives: any combination of three advanced courses from:
accounting, business administration (either BA, BUSI or IBUS), computer science, economics, finance, international business, management, management science, management information systems, or marketing
9
Business Computer Information Systems 1305 3
Economics, one advanced course 3
Finance 3361 and one advanced course 6
Management 3301, 3305, and 4307 9
Management Information Systems 3343 3
Management Science 2331 and 3332 6
Marketing 3321 and 3322, 4325, or 4326 6
 

Other Requirements

Communication 2301 3
Economics 2301, 2302 6
English 1301, 1302, sophomore literature, and 3352 12
Government 2301, 2302 6
History 1301, 1302 6
Mathematics 1302 or 1311 and 1312 or 2331 6
Natural Science (two lab sciences: biology, chemistry, geology, physics, physical science) 8
Physical Activity 1
Psychology 3
Visual and Performing Arts (art, drama, music) lower division 3
 

Minor

(optional)
Must not include courses offered by the Management and Marketing or Accounting, Economics, and Finance Departments
0
 

Electives

Electives 10


Courses in Business Administration

BA 1301/1301 Introduction to Business(3-0). Fundamental principles of business organization, ownership, operation, and control. Helpful to beginning students in selecting a major program of study.

BA 2345/2301 Legal and Social Environment of Business (3-0). An overview of the legal and social environment of business. Topics include social responsibility, ethics, the judicial system and court procedure, business torts and crimes, contracts, bailments, forms of business structure, bankruptcy, securities regulation, antitrust, consumer protection, personnel and labor law, international law and other relevant legal and social topics.

BA 3309 Entrepreneurship (3-0). A course designed to provide students with an understanding of the entrepreneurial process. To include models for creating a business; developing and using business, financing and marketing plans; and managing the new venture during early operation and expansion. Business plan software will be utilized to prepare a business plan for a new expanding business. (Formerly Management 4309)
Prerequisites: Business Computer Information Systems 1305 and Management 3301.

BUSI 3345 Business Law I (3-0). Legal rights and social forces that shape government, business, and society. Regulatory law, contracts, sales and commercial paper are covered.

BUSI 3346 Business Law II (3-0). Legal issues related to the CPA . Includes the law of real and personal property, bailments, creditors rights, and secured transactions, agency and employment, insurance, partnerships and corporations, bankruptcy, and securities regulations.
Prerequisite: BUSI 3345.

BA 4091 Research: 1 to 6. A specialized course providing research opportunities for superior students.
Prequisite: Permission of the instructor. Grading for the course will be Pass (P), Fail (F).

BA 4303 Business Strategy and Policy Formulation (3-0). A senior business capstone course concerned with the study and development of strategy for the overall organization. The course is interdisciplinary in nature, requiring students to apply knowledge and skills learned in previous courses to solve problems of an organization operating in its social, political, legal, ethical, international, and economic environment. As part of course requirements, students will be required to submit a portfolio which provides evidence over their ASU career that the student has developed competencies, beyond subject matter knowledge, in areas such as leadership, communications, decision-making, and creativity. Students will also be required to take an examination covering the common body of knowledge of the BBA degree.
Prerequisite: Senior standing, English 3352, Finance 3361, Management 3305, and Marketing 3321.

BA 4371 Internship. Students will participate in a structured work experience at manager trainee level. A pass or fail grade will be assigned by the instructor based on input on on student performance from the employment supervisor and using the required weekly journals prepared by the student. Course may be repeated once for credit with permission of the instructor or department head.
Prequisites: Senior standing and permission of the instructor.


Courses in Management Science

MSC 2331 Statistical Analysis for Business and Economics (3-0). Introduction to statistical analysis including such topics as: descriptive statistics, probability distributions, sampling, statistical inference, correlation and regression analysis, and time series and index numbers. (Formerly Business Administration 4331.)
Prerequisite: Mathematics 1312 or 2331 or equivalent.

MSC 3332 Applied Research Methods (3-0). This course is an overview of the qualitative and quantitative research methods used in the field of business. A special emphasis will be given on the use of computer packages such as SAS and SPSS. The course is intended to cover research design, implementation, analyses, and communication of results.
Prerequisites: Business Computer Information Systems 1305 and Management Science 2331.

MSC 4091 Research: 1 to 6. A specialized course providing research opportunities for superior students.
Prequisite: Permission of the instructor. Grading for the course will be Pass (P), Fail (F).

MSC 4319 Forecasting and Planning (3-0). The course serves as a general course in forecasting methods. Techniques covered include smoothing, decomposition, regression, judgmental techniques, and new product forecasting. Comparison and selection of the appropriate techniques is addressed. Emphasis is placed on the interface between forecasting and the managerial functions of implementation and control. A combination of lectures, analytical exercises, problems, and computer exercises are used. Implementation of a forecast system in a small business is also utilized.
Prerequisites: MSC 2331 or consent of instructor.