Marketing
Bachelor of Business Administration (Marketing major -- 120 semester hours) |
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Academic Major |
Semester |
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| Accounting 2301 and 2302 | 6 | |
| Business Administration 2345 and 4303 | 6 | |
| Business Computer Information Systems 1305 | 3 | |
| Finance 3361 | 3 | |
| Management 3301 and 3305 | 6 | |
| Management Information Systems 3343 | 3 | |
| Management Science 2331 and 3332 | 6 | |
| Marketing 3321, 3322, 4321, 4325, 4326, 4328 and two marketing electives or ISTD 3381 (study abroad courses) | 24 | |
Other Requirements |
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| Communication 2301 | 3 | |
| Economics 2301 and 2302 | 6 | |
| English 1301, 1302, sophomore literature, and 3352 | 12 | |
| Government 2301 and 2302 | 6 | |
| History 1301 and 1302 | 6 | |
| Mathematics 1302 or 1311 and 1312 or 2331 | 6 | |
| Science - Two lab science courses | 8 | |
| Physical Activity | 1 | |
| Psychology 2301 or Sociology 2301 | 3 | |
| Art, Drama, or Music) | 3 | |
| Electives | 9 | |
Courses in Marketing
MKT 3321 Marketing (3-0)
Fundamentals of marketing in the modern economic system. This course
is a prerequisite for all other marketing courses except Marketing
3322 which may be taken concurrently.
Prerequisite: Junior standing.
MKT 3322 Consumer Behavior (3-0)
An integration of behavioral concepts in the analysis of consumer
behavior and in marketing strategy formulation.
Prerequisite: Marketing 3321 or concurrent enrollment.
MKT 3323 Sales Management (3-0)
Management of the personal selling function of firms; selection
and training of sales personnel; performance evaluation; establishment
of realistic sales goals; motivation of the sales force; coordination
of personal selling with non-personal organization communications.
Prerequisite: Marketing 3321.
MKT 3325 Advertising Management (3-0)
Communications theory related to market audience
and group behavior; relationships of communications in the marketing
mix and of advertising in the firm's communication mix; establishing
advertising appropriations and budgets; campaign strategy; media
analysis; and the evaluation of the communication effort of the firm.
Prerequisite: Marketing 3321.
MKT 3326 Retailing (3-0)
A study of the many facets of retailing to include the development
of retail strategies, retail consumer behavior, product considerations,
store location and layout, merchandise management, the buying function,
promotional strategy, personal selling, management of human resources,
controlling the retail operation, and consumer services.
Prerequisite: Marketing 3321.
MKT 4091 Research: 1 to 6.
A specialized course providing research opportunities for superior students.
Prerequisite: Permission of the instructor. Grading for the course will be Pass
(P), Fail (F).
MKT 4321/IBUS 4321 International Marketing (3-0).
A study of the fundamental concepts, principles, and theories of marketing
in an international setting. Particular attention is given to foreign
environmental variables including political, legal, geographic and culture
affecting marketing strategies. Global issues that challenge today's marketer,
techniques for successfully entering international markets and the basic
elements of an international marketing mix are studied.
Prerequisite: Marketing 3321.
MKT 4324 Business Logistics (3-0)
An examination of the concepts of physical distribution and supply.
Topics include facility location, transportation, warehousing, inventory
management and control, and logistics strategy.
Prerequisites: Marketing 3321, Management Science 2331.
MKT 4325 Marketing Management (3-0)
Case analysis involving strategy and tactics for the solution of
marketing problems; decision-theory stressing the interdisciplinary
nature of marketing management.
Prerequisites: Marketing 3321 and English 3352.
MKT 4326 Marketing Research (3-0)
A study of the procedures to develop and analyze new information
to help marketing managers make decisions The steps of the marketing research
process process (from problem definition to problem solution are covered.)
Students are expected to compete a marketing research project using empirical
or simulated data.
Prerequisites: Senior Standing, English 3352, Management Science 2331, and Marketing 3321.
MKT 4328 Salesmanship (3-0)
The components needed in order to effectively close a sale. Emphasis
on buyer behavior, personal motivation, need for product knowledge,
the art of persuasion, prospecting, handling objections and closing
techniques. Oral participation is required.
Prequisite: Marketing 3321.
MKT 4381 Special Topics (3-0)
Special topics in marketing. (May be repeated once for credit when
topics varies.)
Prerequisite: Marketing 3321.